Q: How To Start?
A: Learn And Practice.
You are only allowed to write140 characters in a tweet. What would you post to make yourself stand out and engage with more people? The best practice is read and learn from your industry leaders, find out how they engage with their followers. Katie Lance, Chief Strategist of Inman News, also a social media expert. This is her public twitter page https://twitter.com/katielance. She constantly shares real estate related news, resources, insights and stories. She also has many conversations with other people. Watch and learn from her everyday.
Beside read and learn, you can start posting four tweets a day to get yourself familiar with it and follow through for about a month. You will realize twitter becomes a part of your life. You will be more comfortable to share about what you know than before. Here are some ideas of (but not limited to) what can be posted on your twitter.
- A recommendation of restaurant with exellent service in your city;
- Breaking news of your neighborhood;
- Entertaining jokes related to real estate industry;
- Asking a questions about a current local event.
A: How To Get Your Tweets Visible For Your Potential Clients?
Q: Hashtags (#) and Tweet Consistently
The twitter #symbol, called a hashtag, is used to mark keywords or topic in a Tweet. How do you use it to get yourself found on the first page? Use Hashtags(#) and tweet consistently.
Let’s do two keywords search, #Pasadena #Realtors. What do you find out? Do you see which Realtors in Pasadena are actively on twitter? I bet you do. They are using hashtags (#) on every tweet they post.
Using hashtags are not enough, you need to tweet consistently. Consistent means you should tweet every day. Do not post twenty tweets today, then stop for a week, and then post 15 tweets next week when you feel like it. People will unfollow you if you do that.
Q: How To Get Yourself Connected With Your Followers?
A: Thank those people that retweeted your contents
Aways thank people that have retweeted your content. Remember to send them a Direct Message about how great their contents are. Or post as a normal tweet with an @mention.
Please note: If you want to retweet from someone you don’t know, make sure you click the link and read through what is in it. Don’t retweet anything inappropriate, it will damage your online reputation.
Q: How To Engage With Conversations?
A: Direct Messages
You can only send Direct Messages to your Followers. This is a private conversation between you and your follower. What kind of conversations have you done before?
- Did you thank your followers for following you?
- Did you start a conversation by asking what business do they do?
- Did you invite them to connect with you on other social networks – Facebook and Linkedin?
- Did you send them a link of your recent post about local real estate market update?
There are so many ways to engage with your followers, think creatively!